Contact Information:
Colin Gale
Professional Tradeshows
Regal House
Regal Way
Watford
Hertfordshire WD24 4YF
Telephone: 01923 237799
Fax: 01923 246901
E: colingale@hamerville.co.uk
"Professional builder contains the best, most up to date, accurate information on materials, tools,
techniques and deals as well as business matters,
including office management, editorial on tax, money,
planning etc.
It has an unrivalled route to market - via the trade
counters of most builders merchants in the country.
Distributed by our own team of merchandisers, it
reaches the heart of Britain's building industry right
at the point-of-sale.
"
Exhibiting at ToolFair 2010 . . .
The Events . . .
Toolfair is a unique and dynamic regional show where trade users of tools come to see new products and ranges first-hand. It offers exhibitors an unrivalled opportunity to meet new customers face-to-face and demonstrate the benefits of their products in an exciting hands-on environment.
The Visitors . . .
The visitor base of Toolfair is made up of the readers of Professional Builder, Professional Electrician and Professional Heating and Plumbing Installer. They are actively working small to medium sized tradesmen, keen to see new products first-hand. They depend on quality tools to enhance the efficiency of their work.
The Organisers . . .
Toolfair is organised in association with UK's leading range of building trade magazines. With a combined circulation of over 225,000, Professional Builder, Professional Electrician and Professional Heating and Plumbing Installer are distributed via merchant/wholesaler trade counters. It is this experience that has produced an in-depth understanding of the buying habits of tradesmen and shaped the continued development of the Toolfair show.
The Promotion . . .
Ensuring the highest level of trade visitors - both in quality and quantity - a high impact advertising campaign runs in Professional Builder, Professional Electrician and Professional Heating and Plumbing Installer. It targets a combined readership of over 225,000 and appeals specifically to working tradesmen. To complement this, there is also a targeted direct mail campaign, extensive editorial coverage as well as point-of-sale promotion throughout the distribution network of builders merchants, plumbing merchants and electrical wholesalers.
The Benefits . . .
Toolfair is the single most powerful and cost-effective marketing tool that allows exhibitors to demonstrate their products first-hand to active tool-buying tradesmen.
It is an opportunity to meet face-to face with end users who are already predisposed to purchasing tools.
Toolfair is organised by the publishers of the UK's leading range of building trade magazines providing great insight into tradesmen and their buying habits.
The right audience is delivered through a targeted marketing campaign that includes extensive advertising in key trade titles.
Book a Stand . . .
To receive a full information pack with details on booking stands, please telephone Colin Gale on:
01923 237799.